Good farming advice should never be one more cost for the people who feed India. Here is how anyone — a well-wisher, the diaspora, or a company’s CSR — can sponsor the AI that answers a farmer’s questions, and exactly where every rupee goes.

A farmer already carries enough — an erratic monsoon, volatile mandi prices, the cost of seed and fertilizer, and often debt. The last thing they need is a paywall on good advice. …

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