Over 500 million Indians use WhatsApp every day. For farmers, it is not just another app — it is how they already speak to family, traders, and KVK officers. Here is why we chose to meet them there.
When we started talking to farmers in Maharashtra, Bihar and Andhra Pradesh in 2025, one thing became obvious: most of them did not want another app to install, log into, or update. Smartphone storage is limited, mobile data is expensive, and a new icon on the home screen rarely survives the next "low storage" warning. …
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